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~institution:"Western Agricultural Economics Association - WAEA"
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Western Agricultural Economics Association - WAEA
Charles H. Dyson School of Applied Economics and Management, Cornell University
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1997 Annual Meeting, July 13-16, 1997, Reno\Sparks, Nevada
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Generic Milk Advertising: Optimal Allocation Among Types of Media
Pritchett, James G.
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Liu, Donald J.
;
Kaiser, Harry M.
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Western Agricultural Economics Association - WAEA
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1997
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