When designing and implementing an organizational change process, we are intentionally and oftentimes significantly impacting the lives of the human beings who make up the organization. Individuals who work in organizations spend a majority of their time, usually at least five days each week, in...

The new emphasis on relationships in marketing has spurred a resurgence of interest in brand loyalty and the positive effect of brand loyalty on company profitability and long-term survival have been well-documented in recent years. Recent research has begun to identify new types and sources of...