Bogusz, Dominika; Gorajski, Mariusz - Wydział Ekonomiczno-Socjologiczny, Uniwersytet Łódzki - 2014
We propose a new dynamic model of product goodwill where a product is sold in many market segments, and where the segments are indicated by the usage experience of consumers. The dynamics of product goodwill is described by a partial differential equation of the Lotka–Sharpe– McKendrick...