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Role of Culture in Celebrity Endorsement: Brand Endorsement by Celebrities in Indian Context-A Review, Synthesis and Research Propositions

Abhishek, .; Sahay, Arvind - eSocialSciences - 2013

This paper uses the lens of culture to develop propositions on how customer attitude towards celebrity endorsements is a function of cultural parameters in emerging countries like India. [W.P. No. 2013-07-01]. URL:[http://www.iimahd.ernet.in/assets/snippets/workingpaperpdf/12087729752013-07-01.pdf].

Persistent link: https://www.econbiz.de/10010945318

Consultation Paper on Issues Arising out of Plethora of Tariff Offers in Access Service Provision

TRAI, Telecom Regulatory Authority of India - eSocialSciences - 2008

This consultation paper discusses the various issues arising out of the plethora of tariff offers in the access segment and the need to address the consumer issues arising out of it. [All the stakeholders are requested to submit their comments and views on any or all issues raised in this paper...

Persistent link: https://www.econbiz.de/10005341782

Subsidizing the National Food Authority: Is It a Good Policy?

eSocialSciences; Senate Economic Planning Office SEPO - 2012

National Food Authority's (NFA) twin mandate of price stabilization and food security has cost the government billions of pesos in losses over the past few decades. As such, there is a need to reexamine the NFA to determine whether the benefits gained from its continued operation justifies the...

Persistent link: https://www.econbiz.de/10009651098

Budget Speech 2012-2013: India

Mukherjee, Pranab - eSocialSciences - 2012

Speech of Pranab Mukherjee Minister of Finance, India. [Budget Speech]. URL:[http://indiabudget.nic.in/ub2012-13/bs/bs.pdf].

Persistent link: https://www.econbiz.de/10010534931

Is a Ban the Best Way to Reduce Plastic Bag Use? A Case Study from Delhi

eSocialSciences; South Asian Network for Development SANDEE - 2012

In many developing countries plastic bags are a significant environmental problem. This is particularly true in the city of Delhi, which faces rapid development with un-matched and inadequate waste management systems. To address this problem, the government of Delhi passed a blanket ban on the...

Persistent link: https://www.econbiz.de/10010535383

Consultation Paper on Mobile Value Added Services

India, Telecom Regulatory Authority of - eSocialSciences - 2011

TRAI has initiated this consultation paper suo-motu focusing on future looking regulatory framework for provisioning of Mobile Value Added Services. URL:[http://www.trai.gov.in/WriteReadData/trai/upload/ConsultationPapers/256/MVAS_C_Paper.pdf]

Persistent link: https://www.econbiz.de/10009323680

Drug Policy 1986

eSocialSciences - 2005

Drug Policy of 1986

Persistent link: https://www.econbiz.de/10009323735

A Marketing Scheme for Making Money off Innocent People: A Userâ€™s Manual

Basu, Kaushik - eSocialSciences - 2009

management and other employees. Mixing these two practicesâ€”giving stock options to consumers who buy the firmâ€™s productâ …€”, creates a deadly brew. Large numbers of consumers can be lured into buying this product, giving the entrepreneur huge profits … and the consumers a growing profit share. But this is a camouflaged Ponzi that will ultimately crash. By analogy it is …

Persistent link: https://www.econbiz.de/10008512480

No Through Road: The Limitations of Food Miles

Wynen, Els; Vanzetti, David - eSocialSciences - 2009

The focus of this paper is on food miles issues associated with the import of products from developing countries. As the concept of food miles has been an issue in organic agriculture since before the early 1990s, many of the examples quoted in this paper are from that sector. It is argued in...

Persistent link: https://www.econbiz.de/10005045003

Cluster Analysis of Himachal Tomato

G, Sharan; T, Madhavan; Rawale, Kishor - eSocialSciences - 2007

A crate of Himachal tomato was obtained from Azad Mandi, Delhi. It contained 252 fruits. Each fruit was weighed and its axial dimension measured. Data of all 252 fruits was then subjected to cluster analysis, using weight and axial dimension separately as basis. The tool of Cluster Analysis...

Persistent link: https://www.econbiz.de/10005528283