The growing importance of India and other emerging economies in the globalized world are given in this lecture. This group of economies is not easy to define. However, some reflections on the implications of these changes are made. The emerging markets are becoming larger players in the global...

This paper uses the lens of culture to develop propositions on how customer attitude towards celebrity endorsements is a function of cultural parameters in emerging countries like India. [W.P. No. 2013-07-01]. URL:[http://www.iimahd.ernet.in/assets/snippets/workingpaperpdf/12087729752013-07-01.pdf].

A method of collecting family histories that would act as a means of linking households from the panel studies with individual life histories is proposed. The procedure used to construct a three-generation ‘social genealogical’ chart of the family and a strategy for interviewing...