Initial positions of system marketing forming, functioning and development are examined as a component subsystem to the enterprise. Principles are offered in relation to the certain states of the system of marketing for enterprise

In the article theoretical approaches to the question of marketing strategical models systematization are considered in context of marketing activity of an enterprise improvement.

Logistic structure of the company working closely with many functional departments : financial services, planning and production control. But the most significant relationship in the logistics of marketing. Over the goals and objectives of logistics and marketing, in fact, are part of a single...

Представлено результати дослідження особливостей діяльності та потреб маркетологів, визначено завдання для організації їхньої мотивації та її відмінні риси.The...

Стаття присвяч ена теоретичним та практичним аспектам вирішення проблеми забезпечення відповідності профілю вакансій, які пропонуються роботодавцем, запитам...

Рассмотрены имеющиеся определения понятия «комплекс маркетинга». Исходя из различий между ними, особенностей функционирования транспорта, предложено...

Studied theoretical approaches and principles of classification of competitive advantages, including commercial enterprises. Determined that the possibility of increasing the company's competitiveness is determined by the presence of a sustainable competitive advantage. Сompetitive advantage is...

In modern market conditions of each company power is interested in the effective management of its marketing activities. In particular, he needs to know how to analyze market opportunities, select the required target markets, to develop an effective marketing complex and successfully manage the...