Over the last decade consumers’ health consciousness is becoming an important factor driving the agrofood market. Healthier food products have entered the global markets with force in the past years and rapidly gained market share. Consequently, the food industry has reacted to this trend by...

The existence of an appropriate institutional framework pertaining to the financial system in agriculture, that will support efficient financial mediation, reduce transaction costs, and facilitate the farmers’ access to loaned capital on favourable terms, is considered to be an essential step...

The objective of the study is to develop a strategy for Hungarian honey sales based on the consumers’ purchase habits. Altogether 902 people were asked randomly by questionnaire. Data collection was carried out personally in hypermarkets as well as fruit and vegetable markets (in Debrecen,...

This study aims at contributing to a better understanding of the linkage between supply chain performance and possible performance improvement with respect to food quality and safety. Therefore, the paper addresses the question whether the level of collaborative planning and close supply chain...

In recent years increasing number of contractual arrangements in food chains are observed. There are several reasons for this phenomenon. Improving food quality often requires significant specific investments. Given high asset specificity, investors find it difficult to appropriate the returns...

The Common Agricultural Policy (CAP) was strongly criticized for the food safety crises of the 1990s which included Bovine Spongiform Encephalopathy (BSE), dioxin, foot and mouth disease and swine fever to name a few. Even though the first rules on food safety date from the very early days of...

This paper investigates the different types of vertical coordination mechanism and the spread institutional arrangements (i.e. contracting) as well as identifies opportunities to expand innovative solutions that help to create and maintain the linkages among the famers and downstream businesses...

We examine how organic farming practiced by small farmers in rural zones in Mexico could build a self-sufficient food system. We hold the hypothesis that the promotion of the local consumption of organic produce is an alternative to strengthen the local economy needed to sustain food...

School milk consumption has declined steadily in Germany. A research project was set up to retrieve quantifiable information on the different factors of influence and to develop solutions to improve the school milk consumption.. The main goal is to evaluate the impact of price, product range,...

Food marketing should pay special attention to emphasizing healthy nutrition and lifestyle as a result of the lifestyle trends and bad dietary habits. Regarding the close relationship between consumer behavior and lifestyle, the influence of healthy nutrition on purchase decisions should be an...