The objective of the study is to develop a strategy for Hungarian honey sales based on the consumers’ purchase habits. Altogether 902 people were asked randomly by questionnaire. Data collection was carried out personally in hypermarkets as well as fruit and vegetable markets (in Debrecen,...

Peaches with PDO Calanda are one of the 20 fruits with PDO existing in Spain. The aim of this work is to understand how consumers make their choices based on the most important peaches’ attributes and levels. In this work, 4 attributes with 3 levels in each attribute have been considered...

This paper describes farmer’s exposures to risks at the individual farm level and develops a model representing the decisions of an individual risk averse farmer facing variability in both prices and yields. A set of stylised risk market instruments is represented. The model is calibrated...

Consumer’s preferences for cured ham are investigated with conjoint analysis. A mixed rank-ordered logit model which allows the investigation for heterogeneous preferences and its sources is estimated. In particular, we analyse to what extent consumers’ socio-demographic traits affect their...

Agricultural commodities and consumer food prices have experienced strong variations over the last 2 years, both upwards and downwards. This increased volatility, combined with long-term prospects of rising food prices, highlights the necessity to increase the efficiency of the food supply chain...

In the new economy Small and Medium Enterprises face new challenges in their Business-to-Consumers transactions, such as the use of new Information and Communication Technologies. Electronic commerce may represent a competitive strategy to make enterprises of the agro-food sector more visible to...

This study aims at contributing to a better understanding of the linkage between supply chain performance and possible performance improvement with respect to food quality and safety. Therefore, the paper addresses the question whether the level of collaborative planning and close supply chain...

In recent years increasing number of contractual arrangements in food chains are observed. There are several reasons for this phenomenon. Improving food quality often requires significant specific investments. Given high asset specificity, investors find it difficult to appropriate the returns...

The number of products bearing a Geographical Indication (GI) has increased steadily in recent years. The EU Commission considers GIs as a useful tool in fostering simultaneously the production of high-quality food products as well as rural development in less-favoured regions. However, GIs are...

The sharp fluctuations in agricultural commodity and food prices at a time of great uncertainty about the economic outlook illustrate the need to improve the functioning of the European food supply chain with a view to enhancing its efficiency and competitiveness. Better regulation and ensuring...