Previous constant-parameter demand models have estimated generic advertising elasticities for cheese to be below that for fluid milk. We relax this assumption, allowing for generic advertising response to vary over time. Cheese advertising elasticities were found below fluid milk up until the...

We develop a model of the impact of food quality management systems (QMS) on competitiveness and markets. QMS seek to control the quality of a product as determined by the array of individual attributes it possesses. To date only a few studies have attempted to better understand the effect of...

Consistent two-step censored estimation is applied to household demand equations for disaggregated milk and cheese products. The long-run advertising elasticity for total milk was positive, largely due to low fat milk; however the elasticity for cheese was not significant, and only shredded...