This study identifies the determinants of coupon values at the brand level using a framework developed from price discrimination theory and the principles of demand. Couponing is considered within the context of a complex marketing program in which it is coordinated with other non-price...

The FTC's "shared monopoly" case was the focus of U.S. antitrust activity during the late 1970s, but prosecution of the cereal industry was terminated in 1981. We estimate the degree of market power in the industry, and find an increase in multilateral power after 1981.