Consumer willingness to pay for a mandatory country-of-origin labeling program is assessed. A consumer survey was conducted during 2002 in several grocery stores in Boulder, Denver, and Fort Collins, Colorado. Econometric results indicate that surveyed consumers are willing to pay an average of...

This paper investigates the impact of interviewer effects on willingness to pay (WTP) estimates. Face-to-face surveys were conducted with two interviewers. Both interviewers used a transcript and conducted the survey at the same location and at same time. We found that responses to the WTP...

Most of the existing literature deals with consumer willingness to pay for GM-free food, or consumer willingness to accept for GM food. However, it is well know that consumers have mixed views about GM foods. In this research, we do not presume that all consumers may just have positive or...