Food biotechnology promises to deliver a wide range of enhanced consumer benefits. This study models consumer's willingness to trade-off the potential risks of GM foods with the possibility of extracting significant benefits. It estimates the marginal effects and relationships between product...

Consumer attitudes towards genetically modified foods (GMFs) play a crucial role in the development of the technology. Both government and food manufacturers of agricultural products in the US and China are optimistic about the potential market for these foods. This paper compares two national...