The institutional framework of the certification scheme is a crucial factor for the future success of the organic market. Increasing complexity and a few scandals indicate that the current control structures might be insufficient. A better understanding of farmers’ attitudes is necessary to...

Over the past few years, certification schemes in the agribusiness sector have gained great importance as an instrument of quality assurance in the supply chain (Jahn et al. 2005; Fulponi2006; European Communities 2006a). Especially in the EU several standards have been established,which partially...

The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional...