This paper estimates the impact of generic and brand advertising on the demand for peanut butter in the U.S. An error correction model is estimated with quarterly data from 1985 to 2004 to study both the short- and long-run adjustments. The results indicate that brand advertising has a...

Unlike traditional demographic variables that are based on individual characteristics, social network analysis examines the various relationships between people. The basis of network analysis is to understand how actors are located within a network. Self reported data is collected to describe...

This paper evaluates the economic consequences of milk marketing orders for producers and consumers in organic and conventional milk markets. We develop a multi-market equilibrium displacement model that disaggregates the organic and conventional segments of the California milk market in order...

Although most U.S. tree nuts have very specific and different uses, some substitutability does occur, complicating the price analysis in the tree nut market. We examine the relationships among U.S. tree nut prices using the Johansens cointegration procedure. We found long run equilibrium among...

Price transmission from farm to retail is a longstanding and important issue in agricultural marketing. Researchers, producers, and policy makers have been concerned that the transmission of farm price increases to retail may be more quickly and of a greater magnitude than that of farm price...