-U-shaped relationship between age and WTP. This study indicates that consumers in Beijing are willing to pay 5.80 Yuan more for an additive …

The purpose of this paper is to examine, using choice experiments, the Japanese consumers’ valuation of domestic Wagyu … status. Some Japanese consumers give high priority to food safety while purchasing beef; this is expected to cause a non … safety conscious Japanese consumers. Moreover, the WTP for each BSE-tested type of beef reveals that the Japanese consumers …

of fresh meat and fish in Spain. The theoretical model explicitly incorporates food safety information in the consumers …

consumers will accept it. It is this question that this paper attempts to address, using a choice experiment with the real … product to quantify the magnitude of the premium or discount in consumers’ willingness to pay that may be associated with it …