A dairy products manufacturer wishing to expand into university foodservice operations collaborated with a graduate marketing class to research student preferences regarding the Company’s products. Baseline and follow-up stated choice surveys and conditional logit analyses were conducted at a...

Over 30 million lunches and 9.8 million breakfasts are served every day to children in participating American schools through the USDA National School Lunch and School Breakfast Programs. It is challenging for participating local school food authorities (SFAs) to serve appealing, healthful meals...

Household-level Canadian meat purchases from 2002-2008, household-level egg purchases from 2002-2005 and Food Opinion Survey in 2008 were used to understand how consumers who have different concerns about nutrition react to BSE events and how beef consumption after BSE discoveries were shaped by...