Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...

Globalization and the changing structure of agri-food procurement channels have forced governments and international development community to shift their efforts towards linking farmers to markets through high value added contractual marketing relationships. A critical pre-condition for...

This paper relies on data associated 2,100 agricultural land sale transactions across two major Nebraska Watersheds (the Republican and Central Platte) over the 2000 to 2008 time period. The sales were spatially referenced (digitized into a GIS) in order to quantify and geo-spatially predict and...

Motivated to explore sustainability of renewable energy from bio-waste, this study attempted to discover the economic feasibility of effectively utilizing the existing agricultural waste to generate bio-energy, to complement local nucleus business by meeting specific market demands while...

In examining consumers’ willingness to pay (WTP) for food attributes, one approach is to use economic experiments, sometimes associated with consumers sensory testing. In this particular research project different types of pork chops are examined to identify consumer WTP for pork chop credence...

Sugarcane produced in India is utilized to manufacture three sweetening agents: sugar, gur, and khandsari. Sugar processors must comply with a floor price for cane, but gur and khandsari producers are exempt from the floor price. Thus, any effect of the sugar processor’s choice of procurement...