The objective of the study is to examine factors affecting the organization and success of farmers markets. A survey was conducted among vendors and market managers in Missouri. The preliminary results indicated that location of the farmers market, absence of wholesalers, and degree of...

Replaced with revised version of paper 06/28/10

This paper proposes the use of multi-unit auctions in studying consumers’ willingness to pay (WTP) for food products in a multi-unit shopping scenario. We show how this method can overcome the limitations of single-unit experimental auctions in obtaining useful information related to WTP for...

The relationship between nutrition knowledge and consumers’ food behavior has been debated for years. This may be partially attributed to the difficulty introduce by endogeneity of nutrition knowledge in econometric modeling. Using grass-fed beef as a vehicle, this paper investigates the...

This paper aims to explore the socio-economic profiles of the nutrition label users and focuses on seven key nutrients: calories, calories from fat, total fat, trans fat, saturated fat, cholesterol, and sodium. The data are from National Health and Nutrition Examination Survey (NHANES) 2005-2006...