An experiment was conducted to investigate the interaction between consumers’ past eating behaviors, risk perceptions and future information processing procedure. In the study, participants were required to choose whether or not to eat chicken that was potentially be tainted with Avian...

Entrepreneurship means making discrete changes in livelihood activities that involve substantial risks to income. While the rewards may be substantial, transactions costs may make decisions irreversible. This paper draws a comparison between entrepreneurship and technology adoption. Adopting a...

Replaced with revised version of paper on 10/26/10.

As the increasing prevalence of obesity in the world, how to prevent increasing body weight has became important policy issue. This paper addresses this issue using the behavioral economic models to empirically test food consumption behaviors and self-control problem. In contrast to replying on...