This study attempts to evaluate the economic benefits of the country of origin labeling (COOL) in Taiwan. A Vickrey second-price sealed-bid auction was conducted to estimate the consumer’s willingness to pay for Taiwan products vs. those from China and Vietnam. Our experiment was designed to...

Exogenous, unobserved factors often confound the effects of alliance networks. More capable farmers might be less likely to exit and more likely to have a large number of alliances. In this case the negative correlation between alliance network size and exit likelihood is due to the unobserved...

The proposition of a carbon tax has reinvigorated the discussion about the price elasticity of gasoline demand. This paper analyzes how consumers react to higher gas prices in a new setting, examining whether they choose Internet purchasing over in-store purchasing when gas prices increase....

We construct the model for food manufactures’ decision making to launch a new sustainable product to the market. The main factors that influence firms to launch the new sustainable product are that consumers are willing to pay more for the sustainable product, and perceive that the...

Labels, certifications and endorsements signaling the quality of food have an impact on the purchasing choices of multiple segments of US consumers. At the same time, not much is known about the relationships between the sources providing information through these quality signals and consumer...

This paper investigates the prevalence of slotting fees in organic packaged and prepared products, and identifies the factors that influence the relative size of slotting fees. Based on a 2009 survey of U.S. food retailers, we find that 31 percent of surveyed retailers accept slotting fees for...

One of the most crucial problems facing the U.S. economy is the possibility of a terrorist attack on its food sector. The implications can be profound for its stakeholders, who are highly dependent on this sector for their economic livelihood as well as their food supplies. The U.S. Bioterrorism...

Spending on political advertising increases with every election cycle, not only for congressional or presidential candidates, but also for state-level ballot initiatives. There is little research in marketing, however, on the effectiveness of political advertising at this level. In this study,...

The mandatory Country of Origin Labeling (COOL) troubles beef exporters to the U.S. This study evaluates the extent that U.S. consumers are receptive to imported steak and their perception of food safety level of beef from various countries. In addition, using conjoint analysis, willingness to...

Technology and innovation play an increasingly important role in the economic development of both developed and developing countries. We investigate how policy and market factors influence firms’ (or other potential innovators’) decisions on innovation or imitation by developing a conceptual...