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Transparency Solutions for Increasing Trust along the Food Chain
Sebok, Andras; Berczeli, Attila; Molnar, Adrienn; Van … - International European Forum on Innovation and System … - 2011
The concept of products having designated country of origin was investigated. It was established that a coherent approach can be developed by systematic organisation and structuring of the available information. A working definition was developed for identification of successful practices in...
Persistent link: https://www.econbiz.de/10010914909
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Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy
Banterle, Alessandro; Carraresi, Laura; Cavaliere, Alessia - International European Forum on Innovation and System … - 2011
their small dimension. In order to enhance their capability to decide the price, SMEs should focus mostly on marketing, as … price setting is a significant component of the marketing mix. This paper aims to evaluate the relationship between … marketing capability and price setting ability in traditional food SMEs, to outline the role to have well developed marketing …
Persistent link: https://www.econbiz.de/10010914913