Many scientists tried to explain ‘innovation’ but this term has a lot of explanations. Producers implementing innovation processes are having chance to survive in demanding markets. New ideas are deciding on the policies and the rate of development. According to this we can say that being...

Development of companies in the food sector in Poland is related to creation of a brand- based competitive advantage. The aim of this study is a presentation of selected aspects of brand development basing on results of an investigation in 155 food companies. Brand development in the food sector...

Aim of study was to determine the state and conditions for development of traditional Podkarpacie products. An analysis was realized by using GUS (Central Statistical Office) statistical data and data from a survey among Podkarpacie region inhabitants as first consumers and critics of...

The aim of this article is to indicate problems connected with the process of building a traditional food products market. Special attention is paid to its weakness ensuing from its small capacity caused by poor knowledge of traditional products among Polish consumers. On the other hand the...

Promoting fruit and vegetable consumption is one of the main objectives of food and nutrition policy interventions worldwide. Public institutions, non-governmental organizations, research and health agencies together with market stakeholders undertake integrated initiatives to inform consumers...

The aim of this paper is to estimate effectiveness of the regional products promotion. The conclusions were drawn on the basis of research executed in February and March 2007 in Podkarpackie and Lubelskie provinces. Two hundred fifty people were surveyed. The sample population consisted of...

The purpose of the research was to analyse functioning of the fresh fruit market in Poland on the example of Grójec region, which is the main area of fruit production in the country, especially in the case of apple. The collected data showed that the sale of fresh fruit through intermediaries...

In Poland, the concept of CSR (Corporate Social Responsibility) is still not very popular, especially in micro, small and medium sized enterprises from various industries, including the agribusiness industry. This article presents the basic issues related with the relationship between the...

As a part of the strategies identified during the Estates General of livestock farming, the Region of Piedmont has financed a project in order to verify the level of appreciation of medium heavy swine in the swine sector. The Region has involved the Department of Commodity Science of Turin...