The non-alcoholic beverage market in the U.S. is a multi-billion dollar industry growing steadily over the past decade. Also, non-alcoholic beverages are among the most heavily advertised food and beverage groups in the United States. Several studies pertaining to non-alcoholic beverages...

A 2007 foodborne illness incident involving peanut butter is linked with structural change in consumer demand. Compensated and uncompensated own- and cross-price elasticities and expenditure elasticities were calculated for leading brands before and after the product recall using the Barten...

This paper examines the impact of food scares on marketing margins in the US beef and pork industries. We analyze how market stresses induced by different food recalls and disease outbreaks affect price spreads and the extent of price transmission at the slaughter-to-wholesale and...