Using data from a Canadian national survey assessing dairy product preferences in 2011, individual preferences for milk and yogurts with specific attributes are examined in this study. Statements developed based on the Health Belief Model, food attitudes, beliefs about the role that nutrition...

Recent studies shows that marketing potential for BSE-tested and traceable beef might exist (Abidoye, et al. 2011, Bailey, et al. 2005, Dickinson and Bailey 2002, Dickinson and Bailey 2005, Loureiro and Umberger 2007). Although consumers’ willingness to pay for is a necessary condition for...

In this study the effect of consumers’ trust in agencies on risk perceptions, risk attitudes and selfreported responses to food safety events is assessed. The particular focus is on how trust has influenced self-reported reductions in consumption of beef in the U.S. and Canada, and pork in...