Recent studies shows that marketing potential for BSE-tested and traceable beef might exist (Abidoye, et al. 2011, Bailey, et al. 2005, Dickinson and Bailey 2002, Dickinson and Bailey 2005, Loureiro and Umberger 2007). Although consumers’ willingness to pay for is a necessary condition for...

Recreational horseback riding is an important but less studied component of the equine industry. Using choice experiment data collected from a survey conducted in Kentucky, this study assesses rider preferences and economic values associated with various equestrian trail characteristics. Results...