This study investigates the marginal values consumers place on apple quality traits as part of a larger SCRI project whose goal is to increase the long-term economic sustainability of Rosacea crops by increasing the U.S. per-capita consumption of fruits. Information on consumers’ preferences...

Using eye-tracking technology and experimental auctions, this paper evaluates the impact of information from various sources on consumers’ real willingness to pay (WTP) for nano-packaged food products with varying shelf-lives. Information about the risks and benefits of nanotechnology in food...

This paper analyzes the impact of human values and personality on the demand for organic tomatoes applying open-ended choice experiments to data from an online study that was performed in summer 2012. Results show that consumers make a distinction between conventional and organic produce, such...

Given the ongoing debate regarding country of origin labeling (COOL) for certain agricultural products, it is very important to understand why certain consumers prefer COOL. Utilizing a consumer survey, 566 participants’ preferences for COOL for sugar and for sugar in soft drinks was analyzed....

Incorporating dynamics such as habit formation in analysis of demand can make estimation more reliable and help to explain the “stickiness” in consumer demand behavior when consumers receive new information about products, such as a food safety event or recall. Scanner data allow many...

Incorporating dynamics such as habit formation in analysis of demand can make estimation more reliable and help to explain the “stickiness” in consumer demand behavior when consumers receive new information about products, such as a food safety event or recall. Scanner data allow many...

The U.S. dairy industry has seen major restructuring in the last few decades. The number of U.S. dairy farms has declined significantly and the decline has been concentrated among smaller farms. In the meantime, average dairy herd size increased from 19 cows in 1970 to 175 in 2010 and milk yield...

We study the determinants of somatic cell count (SCC) for fluid milk among U.S. dairies. We synthesize much of the work that has been done to model SCC economically in order to identify the potential impacts of buyer-imposed penalties and incentives within the supply chain. Additionally we...