Nanotechnology has tremendous potential in food and agriculture. Few economic studies focused on specific products made using nanotechnology, let alone food or food related products. Using a national choice experiment survey, this analysis examines consumers’ valuations for nano-attributes. As...

This article examines consumers’ preference for three types of orange juice in China. Two non-hypothetical experiments, Real Choice Experiments and Experimental Auctions were used in the study. We found that WTP estimates from real choice experiment are significantly higher than auction bids,...

The objective of this study is to estimate Korean consumers’ willingness to pay (WTP) for beef products with BSE testing and country of origin labeling. We use a choice experiment to examine consumers’ valuation for beef products with these labels. In addition to analysis using the pooled...

This study employs a choice experiment approach to investigate consumers’ preferences and willingness-to-pay (WTP) for organic food products. We use mixed logit and latent class models to examine preference heterogeneity. The results revealed significant heterogeneity in preferences for...

Our team is establishing a Payment for Ecosystem Services (PES) market, whereby landowners (primarily engaged in cattle and hay production) implement best management practices that result in provision of ecosystem services (wildlife habitat and water resources/ riparian function), in exchange...

Policymakers and school district officials hope to reduce childhood obesity by improving the nutrition of school lunches. The Healthy, Hungry-Free Kids Act of 2010 requires that the calorie content of lunches served as part of the National School Lunch Program (NSLP) must fall within ranges that...

There have been numerous studies and growing interests to identify consumer preferences and compare willingness-to-pay for different value-added food labels or attributes. This paper uses stated preference data from choice experiments in a mail survey in Kentucky and Ohio to analyze consumer...

This article examines the preferences revealed by two non-hypothetical experiments. We found that WTP estimates from real choice experiment are significantly than auction bids. We provide two possible reasons for it: consumers’ purchase intention and aggressiveness in price bargaining. Our...

This poster summarizes the parameter estimates from a hedonic pricing model of shell eggs.

This paper demonstrates that EU-27 meat exports underwent structural changes following the discovery of bovine spongiform encephalopathy (BSE) in the United States (2003) and highly pathogenic avian influenza (HPAI) outbreaks in the European Union (2006). The two diseases caused short-term...