The “Locally grown” or “buy local” concept has brought tremendous impacts in many different market venues. This study focuses on finding whether there is any difference on the local definition between traditional shoppers (Kentucky food consumers) and food co-op shoppers. Particularly,...

Consumption of locally labeled products has increased dramatically over the last decade. As such it is essential to understand what consumers are willing to pay for locally produced products and to understand if differences are present between states. Using berries as a product category given...

High poverty rate persists in rural Kenya, where farming households continue to depend on agriculture for food and income, despite economic growth. Maize is the most widely grown crop, with the maize-growing smallholder population quite heterogeneous and diversified.However, less than half the...

Not only does information about food recalls play a vital role in changing the demand for implicated food products, but it also impacts the demand for close substitutes. The study aims to identify the structural change in demand for cookie dough due to the 2009 cookie dough recall of Brand1, one...

This study explores wine expenditure driven factors for consumers in the United States by employing a four-state consumer behaviors study. A market segmentation method is applied to investigate spending patterns of 1,609 wine consumers in Pennsylvania, Ohio, Kentucky, and Tennessee. Determinants...