A number of choice experiments (CEs) studies have shown that survey respondents employ heuristics such as attribute non-attendance (ANA) while evaluating food. This paper addresses a set of methodological questions. First, it explores if ANA is an issue to take into account in food valuation...

Respondents in choice experiments (CEs) may ignore some of the attributes presented to them when evaluation alternatives in a choice task, which has been referred to as attribute non-attendance (ANA). Previous studies have shown that ANA may impact both the model fit as the WTP estimates for the...