The overall purpose of this study is to conduct exploratory research on the market potential for local organic sales outlets for small-to-medium scale farmers in the South Atlantic Sub-region of the U.S. The objectives are as follow: (1) identification of the leading organic produce in each...

With growing interests and concerns about nutrition and health, it has become increasingly important to understand what is preferred – extending consumer expenditure dollars towards organic or towards local food products. We address this issue by evaluating the perceptions of North...

Consumer preferences for local and organic food in North Carolina have been steadily growing over the past decade. In order to measure the attitudes and preferences associated with the decision to select organic over local or vice versa, we first use qualitative methods to gain more knowledge in...

This study examines public perceptions of the safety of fresh produce (spinach and lettuce), beef, and poultry, employing survey data collected during the 2006 nationwide recall of fresh spinach contaminated with E. coli O157:H7. The results show that white respondents perceived all products to...

This study analyzes U.S. consumersÂ’' acceptance of genetically modified foods within the ordered-probit-model framework. The willingness to consumer three difference GM foods is modeled in terms of consumersÂ’' economic, demographic, and value attributes. Empirical results indicate that...