Choice experiments are often used to determine consumers’ preferences and willingness to pay for product attributes. The design of choice experiments and its influence on measurement of consumer choices has received considerable attention. This study analyzes the influence of attention on the...

In the U.S., soft drink consumption has been considered one culprit for the obesity epidemic. Improved product labeling is considered a policy tool that can help consumers choose healthier products. This research uses an auction to determine consumers’ willingness to pay (WTP) for soft drinks...