Using data collected from a major supermarket chain, a regression model is estimated to describe buyers' judgments of the profitability of new products. Results indicate how different variables influence these judgments. Implications of new product introductions for private firm strategies and...

In this paper, we analyse the opinions, attitudes and willingness of consumers to pay for biodiesel as an alternative to diesel in Barcelona province. Data were gathered from face-toface structured questionnaires from 300 diesel car owners/users that regularly purchase fuel. A variation of the...

Food and agricultural commodity prices exhibit several empirical regularities, including asymmetric price transmission, higher farmgate price volatility, and relatively low correlation between farmgate and retail prices. Supermarket pricing behaviors include promotions, loss-leaders, and...

This article focuses on measuring the importance of wine information sources that influence the wine choice of Macedonian young adults purchasing wine in wine shops. Our goal tried to identify significant differences in the use of information sources across wine knowledge, involvement and...