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~isPartOf:"47. National Conference, American Marketing Association, 15.-17.6.1964, Proceedings"
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47. National Conference, American Marketing Association, 15.-17.6.1964, Proceedings
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Klinische Ökonomik : Effektivität & Effizienz von Gesundheitsleistungen
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The marketing concept in action
Kaplan, Robert M.
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1964
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