Over the last several years, there has been an increase of several chronic diseases that are linked to dietary and lifestyle factors. Obesity, especially, is rising at an alarming rate in several countries. Due in part to increasing diet related health problems caused, among others, by obesity,...

Enterobacter sakazakii, a pathogen that can be found in powdered infant milk formula, can cause adverse health effects on infants. Using Vickrey auction, this study examines parents' willingness to pay (WTP) for a quality assurance label on powdered infant milk formula. The influence of...

This paper investigates the factors affecting product class involvement for food. Factors affecting specific aspects of involvement are also explored. The aim is to determine the factors that affect involvement with food and sketch the profile of consumers more likely to be involved or not...