Sinha, Bhaswati (ed.); Donner, Henrike (ed.) - 2020
consumer society in India. The book explores detailed studies outlining how Indian consumers were created as a result of the … 'technologies of enchantment'. Shedding new light on consumer cultures in India, the book will be of interest to academics from … interdisciplinary fields such as anthropology, history, geography, sociology, South Asian studies and area studies, popular and visual …