Chapter 1. Introduction -- Chapter 2. Vietnam's Economic Policy -- Chapter 3. State-Owned Enterprises in Vietnam: Challenges Facing the Privatization Process -- Chapter 4. Participating in Global Value Chains: The Case of Small and Medium Enterprises in Vietnam -- Chapter 5. Marketing in Vietnam...

This Palgrave Pivot provides an introduction to the economy and business environment of Vietnam, a rapidly growing member of the ASEAN Economic Community. The introduction argues that though there may be perceived disadvantages in investing in Vietnam, there are a number of benefits such as the...