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~isPartOf:"A reader in marketing communications"
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A reader in marketing communications
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing management : a quarterly business management publication of the American Marketing Association
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The impact of content and design elements on banner advertising click-through rates
Lohtia, Ritu
;
Donthu, Naveen
;
Hershberger, Edmund K.
- In:
A reader in marketing communications
,
(pp. 201-213)
.
2005
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