Based on Alibaba's renowned "green" initiative, the Ant Forest program, we develop a novel measure to reveal an individual investor's nonpecuniary green preference and link it to an individual's investment actions. We present compelling evidence that supports nonfinancial incentives for...

In this paper, we examine whether and how green bond issuance affects local air quality and mortality rates in the People's Republic of China. We find that a 1 standard deviation increase in corporates' green bond financing in a city is associated with a 0.6% reduction in local air pollution...