Introduction -- Part One: Technology Application in the Asian Tourism Industry: Concepts and Applications -- Part Two …: Technology Application in the Asian Tourism Industry: Marketing Contexts -- Part Three: Technology Application in the Asian … Tourism Industry: The Purposes of Social Media -- Part Four: Technology Application in the Asian Tourism Industry: Customer …

Introduction -- Part One Technology Application Tourism Fairs, Festivals and Events in Asia: Theoretical Discussions … -- Part Two Technology Application Tourism Fairs, Festivals and Events in Asia: Influential Factors -- Part Three Technology … Application Tourism Fairs, Festivals and Events in Asia: Perceptions and Effects -- Part Four Technology Application Tourism Fairs …

Part 1: Concept and Debates -- Chatper 1. Tourism in Asia: The Troubled History, Demanding Present and Prospective … Future (Gupta) -- Chapter 2. Third Tourism, delusion to reality: Future of Destination Branding (Ray) -- Part 2: The Context … -- Chapter 3. Old is Gold: Looking back to Traditions, Languages and Arts (Chandra) -- Chapter 4. Eco tourism or Green washing? A …