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Part 1: Concept and Debates -- Chatper 1. Tourism in Asia: The Troubled History, Demanding Present and Prospective … Future (Gupta) -- Chapter 2. Third Tourism, delusion to reality: Future of Destination Branding (Ray) -- Part 2: The Context … -- Chapter 3. Old is Gold: Looking back to Traditions, Languages and Arts (Chandra) -- Chapter 4. Eco tourism or Green washing? A …
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