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VALUE PRICING FOR B2B - Maximise B2B profitability - B2B products and services need to identify and market the unique value in their offer to counter the trend towards commoditisat...
Jonason, Andreas
;
Greenwood, Richard
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 42-43
Persistent link: https://www.econbiz.de/10010068958
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