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2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
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Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application
Schmit, Todd M.
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Kaiser, Harry M.
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2002
Persistent link: https://www.econbiz.de/10001766787
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Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese
Schmit, Todd M.
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2001
Persistent link: https://www.econbiz.de/10001583653
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