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Segmenting social media users based on ongoing brand activities to track consumer behavior change
Choi, Youngtae
;
Kroff, Michael W.
;
Penagos-Londoño, …
- In:
AI impacts in digital consumer behavior
,
(pp. 192-216)
.
2024
Persistent link: https://www.econbiz.de/10014636273
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