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07.08.1988
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Efficiency
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Effizienz
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Marketing
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Frazier, Gary L.
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AMA educators' proceedings
Journal of marketing
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Journal of marketing research : JMR
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International Marketing Review
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Journal of Business Research
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Journal of the Academy of Marketing Science
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Strategic management journal
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Efficiency and effectiveness in marketing
Frazier, Gary L.
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1988
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