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An integrated model of cause-related marketing strategy development
Liu, Gordon; Ko, Wai Wai - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
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Beyond the snafu : research directions in customer experience-led business transformation
De Keyser, Arne; Van Vaerenbergh, Yves - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 144-157
Persistent link: https://www.econbiz.de/10014584115
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Transforming customer experience : a story of ambition, values, beliefs, and digital capabilities
Meehan, Sean A. - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 158-167
Persistent link: https://www.econbiz.de/10014584117
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Identity-motivated marketing relationships : research synthesis, controversies, and research agenda
Lam, Son K. - In: AMS review : official publication of the Academy of … 2 (2012) 2/4, pp. 72-87
Persistent link: https://www.econbiz.de/10009717339
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Nomen est omen : formalizing customer labeling theory
Plangger, Kirk; Kietzmann, Jan H.; Pitt, Leyland F.; … - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 193-204
Persistent link: https://www.econbiz.de/10010233420
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Trust as a facilitator of co-creation in customer-salesperson interaction : an imperative for the realization of episodic and relational value?
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: AMS review : official publication of the Academy of … 4 (2014) 1/2, pp. 5-20
Persistent link: https://www.econbiz.de/10010378851
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From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen; Akaka, Melissa Archpru - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
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Reinventing professional service firms : the migration to a client-facing, talent-on-demand platform
Jaworski, Bernard J.; Patel, Ajay - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 135-144
Persistent link: https://www.econbiz.de/10012296606
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Consumer cooperatives : uncovering the value potential of customer ownership
Talonen, Antti; Jussila, Iiro; Saarijärvi, Hannu; … - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 142-156
Persistent link: https://www.econbiz.de/10011627990
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The "first principles" of marketing strategy
Palmatier, Robert W.; Crecelius, Andrew T. - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 5-26
Persistent link: https://www.econbiz.de/10012113560