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Consumer Approach of Health and Ayurveda
Szabó, Sára; Viktória, Szente; Zoltán, Szakály; … - In: APSTRACT: Applied Studies in Agribusiness and Commerce 08 (2014) 2-3
The aim of this study was to explore the differences of health interpretation between people with ayurvedic approach and non ayurvedic but health conscious approach. While Ayurveda has a holistic approach to health, the European medicine focuses on its physical aspects (bio-medicinal model)....
Persistent link: https://www.econbiz.de/10011275787
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Defining the Strategic Objectives of Hungarian Mutton Product Chain and Elements of Marketing Strategy in the beginning of the Second Decade of the Century
András, Nábrádi; Béla, Cehla; Orsolya, Szigeti; … - In: APSTRACT: Applied Studies in Agribusiness and Commerce 08 (2014) 2-3
The sheep sector is regarded to be a “black sheep†in Hungary, both in terms of economy and marketing. On one hand … marketing surveys. The fact-based model developed and used for more than 200 variables verifies the correctness of economic … calculations. Original examinations were performed by Béla Cehla, doctoral candidate, in 2000–2011. The marketing survey, although …
Persistent link: https://www.econbiz.de/10011275791