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Analysis of consumer habits and attitudes on the Hungarian beef and rabbit market
Szakaly, Zoltan; Szigeti, Orsolya; Szente, Viktoria - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
a common character is that the marketing strategy focuses on the distinctive nutritional benefits and other quality … consumers tend to accept higher prices. In marketing communication the image building advertisement can be a common goal. …
Persistent link: https://www.econbiz.de/10005256513
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HEALTH FACTOR IN SOFT DRINK CONSUMPTION, GERMAN EXAMPLE
Lorinczi, Krisztian - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
Consumer lifestyle and health are relevant factors to understanding consumption preferences. The number of lifestyle diseases has dramatically increased worldwide. The main cause for these diseases is the change in lifestyle; including a lack of attention to physical activity and good nutrition....
Persistent link: https://www.econbiz.de/10008531461