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a common character is that the marketing strategy focuses on the distinctive nutritional benefits and other quality … consumers tend to accept higher prices. In marketing communication the image building advertisement can be a common goal. …
Persistent link: https://www.econbiz.de/10005256513
-innovation projects should bring in complementary capabilities: technical, marketing, financial and organizational. Project governance …
Persistent link: https://www.econbiz.de/10005256520
correction model was applied to evaluate three agribusiness fairs. It is established that the corrected attraction radius gives …
Persistent link: https://www.econbiz.de/10005256522
new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers … that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with …
Persistent link: https://www.econbiz.de/10011143307
operation, still little is known about managerial attitudes, behaviour in operating them. Considering the agribusiness sector …. Its research program enabled me to work out a questionnaire for surveying agribusiness organizations so that I could …
Persistent link: https://www.econbiz.de/10005256515
This study aimed to analyze the relationship between the levels of agricultural modernization and socioeconomic indicators of the Brazilian federation units. A multivariate approach to data analysis led to the creation of the Index of Agricultural Modernization (IAM). The Spearman correlation...
Persistent link: https://www.econbiz.de/10010918128
Forecasting is an essential analytical tool in tourism policy and planning. This paper focuses on forecasting methods based on X-12-ARIMA seasonal adjustment and this method was developed by the Census Bureau in the United States. It has been continually improved since the 1960s, and it is used...
Persistent link: https://www.econbiz.de/10005256518
The general objective of this paper is to present the inner connections of the broiler product chain and the process of value generation in the economic situation of 2007. I introduce the input-output model of the broiler product chain adapted from macro-economic analysis, in which I calculated...
Persistent link: https://www.econbiz.de/10008531443
The purpose of this paper is to provide an understanding of corporate risk management practices in Romanian companies, by investigating the risk management approaches Romanian companies take. Our main findings are that Romanian managers are not aware of the magnitude of exposure their companies...
Persistent link: https://www.econbiz.de/10008531454
The requirements in terms of information availability, risk precaution and control in the food industry continue to increase. In this context the interest of companies in the Total Quality Management (TQM) approach is also increasing. This development attracts notice to Business Excellence and...
Persistent link: https://www.econbiz.de/10008577842