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a common character is that the marketing strategy focuses on the distinctive nutritional benefits and other quality … consumers tend to accept higher prices. In marketing communication the image building advertisement can be a common goal. …
Persistent link: https://www.econbiz.de/10005256513
-innovation projects should bring in complementary capabilities: technical, marketing, financial and organizational. Project governance …
Persistent link: https://www.econbiz.de/10005256520
correction model was applied to evaluate three agribusiness fairs. It is established that the corrected attraction radius gives …
Persistent link: https://www.econbiz.de/10005256522
new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers … that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with …
Persistent link: https://www.econbiz.de/10011143307
operation, still little is known about managerial attitudes, behaviour in operating them. Considering the agribusiness sector …. Its research program enabled me to work out a questionnaire for surveying agribusiness organizations so that I could …
Persistent link: https://www.econbiz.de/10005256515
, South Africa and Australia have developed aggressive marketing policies, while promoting products at highly competitive …
Persistent link: https://www.econbiz.de/10005041465
Although the dairy market crisis eased in 2011, Hungarian dairy farmers still find it difficult to produce milk profitably. As a result of the crisis, many dairy farmers abandoned milk production or reduced the size of their dairy herds in 2009 and 2010. Today, many of farmers are also...
Persistent link: https://www.econbiz.de/10010918121
This study analyses how the level of postharvest technology’s development influences the economic efficiency of apple production with the help of a deterministic simulation model based on primary data gathering in producer undertakings. To accomplish our objectives and to support our...
Persistent link: https://www.econbiz.de/10011275797
Financially the repercussions of the economic and financial crisis will strongly limit the increase of the budget. Of the budget of the EU surely the euro crisis will enhance the pressure even more. On top of that new policy priorities like energy, climate and infrastructure will demand...
Persistent link: https://www.econbiz.de/10010918138
After the economic and political transformation, the output and resource utilization of the Hungarian fish production sector decreased less than in other livestock sectors, and it managed to preserve its income position. As a consequence of the relatively low level of the implemented innovative...
Persistent link: https://www.econbiz.de/10011275785