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The marketing strategies of Serbian honey producers
Zarić, Vlade; Vasiljević, Zorica; Nedić, … - In: APSTRACT: Applied Studies in Agribusiness and Commerce 07 (2013) 2-3
new products to the consumers. The aim of this paper is to analyse the honey marketing strategy of Serbian honey producers … that do not differ significantly. They use direct marketing for two reasons: firstly, it affords personal contact with …
Persistent link: https://www.econbiz.de/10011143307
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EXPERIENCES ON ORGANISATION OF FRUIT AND VEGETABLE SECTOR IN HUNGARY
Felfoldi, Janos - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
The objectives are (1) to reveal some current issues on organisations founded by fruit and vegetable producers and (2) to stress upon those factors that should be highlighted in the very next future. In Hungary, POs have been accounting for bigger share of fruit and vegetable trading in Hungary,...
Persistent link: https://www.econbiz.de/10008531455
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EUROPEAN TRADITIONAL FOOD PRODUCERS AND MARKETING CAPABILITIES: AN APPLICATION OF MARKETING MANAGEMENT PROCESS
Banterle, Alessandro; Cavaliere, Alessia; Stranieri, … - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
The purpose of this paper is to evaluate the marketing management capabilities of SMEs producing traditional food … Orientation, our analysis is based on an assessment of the marketing management process. The methodology refers to a survey … of the firms. The results revealed a certain lack of appropriate skills in marketing management in the firms of the …
Persistent link: https://www.econbiz.de/10008531457
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HEALTH FACTOR IN SOFT DRINK CONSUMPTION, GERMAN EXAMPLE
Lorinczi, Krisztian - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
Consumer lifestyle and health are relevant factors to understanding consumption preferences. The number of lifestyle diseases has dramatically increased worldwide. The main cause for these diseases is the change in lifestyle; including a lack of attention to physical activity and good nutrition....
Persistent link: https://www.econbiz.de/10008531461
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ECONOMIC EFFECTIVITY OF FAIRS – KAVA MODEL TESTING ON AGRICULTURAL EXHIBITIONS
Karpati, Laszlo; Varga, Levente - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
This paper discusses the first experiences with the newly-developed KAVA-model. This model works on cash basis and evaluates cash inflow, outflow and Net Cash-Flow (NCF) in connection with four different interest groups connected to the given exhibition. The model was tested on four different...
Persistent link: https://www.econbiz.de/10008496484
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CONSUMPTION HABITS OF "FREE RANGE CHICKEN" IN HUNGARY
Tikasz, Ildiko Edit; Szucs, Istvan; Stundl, Laszlo - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
of the consumers’ judgements. This will serve as basis for a marketing communication programme to increase the domestic …
Persistent link: https://www.econbiz.de/10008496487
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Analysis of consumer habits and attitudes on the Hungarian beef and rabbit market
Szakaly, Zoltan; Szigeti, Orsolya; Szente, Viktoria - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
a common character is that the marketing strategy focuses on the distinctive nutritional benefits and other quality … consumers tend to accept higher prices. In marketing communication the image building advertisement can be a common goal. …
Persistent link: https://www.econbiz.de/10005256513
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Co-innovation: what are the success factors?
Bremmers, Harry J.; Sabidussi, Anna - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
-innovation projects should bring in complementary capabilities: technical, marketing, financial and organizational. Project governance …
Persistent link: https://www.econbiz.de/10005256520
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Correction method on fairs’ attraction radius
Karpati, Laszlo - In: APSTRACT: Applied Studies in Agribusiness and Commerce 3 (2009)
At auditing a fair the measure and evaluation of the exhibitors’ distance is a important task and can be used for further promotion of the fair. In analyzing the attraction radius of different fairs one can discover some figures that may raise questions regarding a simple averaging of the...
Persistent link: https://www.econbiz.de/10005256522
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REDUCING CONSUMPTION OF FOOD WITH HIGH LEVEL OF FAT, SUGAR AND/OR SALT AMONG YOUNG GENERATION
Szucs, Robert Sandor; Csapo, Zsolt - In: APSTRACT: Applied Studies in Agribusiness and Commerce 05 (2011)
Persistent link: https://www.econbiz.de/10009132427